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Wednesday, 12 March 2008
Lycos Reports Search Activity for New York Governor Eliot Spitzer up 200 Percent in Past 24 Hours

PRESIDENTIAL HOPEFUL BARACK OBAMA CONTINUES LEAD IN WEB POPULARITY OVER HILLARY CLINTON AND JOHN MCCAIN

Jessica Biel, Justine Timberlake, Eminem, Big Search Gainers

The Lycos 50TM for Week Ending March 8, 2008

WALTHAM, Mass.-March 12, 2008-Lycos, Inc. (http://www.lycos.com), leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending March 8, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending March 8, 2008:

1.      

St. Patrick's Day

   814 %

2.      

Jessica Biel

   222 %

3.      

Eminem

   216 %

4.      

VH1

   157 %

5.      

Scarlett Johansson

   143 %

6.      

Webkinz

   140 %

7.      

WWE

   106 %

8.      

Justin Timberlake

   100 %

9.      

Easter

     75 %

10.    

Baseball

     35 %

Search Gainers:

Search activity for New York Gov. Eliot Spitzer has jumped 200 percent over the past 24 hours since revelations of Spitzer's involvement with a prostitution ring known as the Emperors Club surfaced earlier this week.  Spitzer resigned today, and Lt. Gov. David Paterson, who will become the first black governor in the state, will be sworn in to replace Spitzer.  Meanwhile, presidential hopeful Sen. Barack Obama continues to lead all other political search queries, jumping 100 percent over the past week, generating 33 percent more search activity than rival Democratic presidential hopeful Sen. Hillary Clinton, with Republican presidential candidate Sen. John McCain running a distant third in search popularity behind Obama and Clinton.  From the world of entertainment, the gossip mill helps propel actress Jessica Biel up 222 percent in search activity, due in part to rumors that boyfriend Justin Timberlake is ready to propose.  Timberlake also sees his searches spike following rumors of pleas from Britney Spears' father Jamie, asking Timberlake to join Britney on a new music tour.  Timberlake reportedly passed on the offer and is busy producing an NBC television pilot about a bachelor who strikes out with the ladies. "My Problem with Women" follows 30-something Jose as he attempts to understand his romantic failures through therapy sessions.  And searches for controversial Eminem double this week amidst rumors the rap-star is being sued for unpaid royalties.  According to TMZ.com, a lawsuit filed by FBT Productions and Em2m claims Eminem's label, Aftermath, and its parent Interscope, owe them more than $1 million in unpaid royalties, damages and fees.

The Lycos 50TM Top 10 Search Terms for the Week Ending March 8, 2008:

1)      Lindsay Lohan                        6)  Pamela Anderson

2)      Britney Spears                        7)  Disney

3)      Easter                                      8)  WWE

4)      Paris Hilton                              9)  Angelina Jolie

5)      Naruto                                    10)  Pokemon


Permalink
Updated: Wednesday, 12 March 2008 4:13 PM EDT
Tuesday, 11 March 2008
Lycos Selects Datran Media to Increase Inbox Marketing Revenue

Tripod, HotBot, Gamesville and Angelfire Properties to Benefit From StormPost, Inventory Management and Exchange Online Solutions

NEW YORK, NY--(Marketwire - March 11, 2008) - Datran Media, the industry-leading inbox marketing company, today announced that Lycos, Inc. (www.lycos.com), a leading provider of social publishing, media and search services, has signed on as its newest StormPost client. Lycos selected StormPost as its primary tool to deliver and manage email newsletters and advertising inventory for its 10 million-member network including the Tripod, Lycos 50TM, Gamesville and Angelfire properties.

"Lycos's marketing initiatives range from CRM, newsletter-based programs to stand-alone and contextual advertisements," said Brigitte LaMarche, director of marketing for Lycos. "Datran Media was selected to help Lycos grow the revenue stream we generate from newsletter banners and other inbox ad inventory. In addition, the combination of Datran Media's Inventory Management solution and its Exchange Online (EO.com) auction-style marketplace provides our Tripod, HotBot and Angelfire business lines with the opportunity to monitor sold and available inbox ad inventory and funnel any unsold units into the marketplace. It's a tremendous efficiency and revenue generation value-add."

Datran Media's inbox ad serving solution allows publishers to serve highly relevant messages, including banner ads within their email newsletters. The solution provides publishers with the same media opportunity in the email channel that was established in the display advertising channel in the past.

Datran Media's first-of-its-kind inbox advertising Inventory Management system allows salespeople to select, reserve and manage their inbox ad inventory similar to the way that they manage banners and other web inventory. It then generates status reports on the availability of inbox ad space and allows users to "release" unsold inventory into Datran Media's Exchange Online (EO.com), the first real-time, bid-driven marketplace for inbox and web media.

"Until now, publishers of inbox ad inventory had limited options for managing their media," said Matt Keiser, president of Datran Media. "Datran Media's newsletter banner serving, Inventory Management and EO.com solutions solve that problem by adding intelligence and automating the processes. We are excited that Lycos has teamed with Datran Media to manage this critical component of their revenue model."

About Lycos, Inc.

Lycos, Inc. (www.lycos.com) is a wholly-owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema video platform, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, WhoWhere.com and The Lycos 50TM. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

About Datran Media

Founded in 2001, Datran Media is the industry-leading inbox marketing and web advertising solutions provider and is the creator of Exchange Online (EO), the first exchange for inbox+web media. Datran Media also offers StormPostTM, an enterprise-class email delivery and ad serving solution, and UnsubCentralTM, the industry-standard in CAN-SPAM compliance solutions. Datran Media also powers NetMarginTM, one of the premier online advertising networks and exclusive inbox marketing channel for hundreds of top consumer brands. For more information on Datran Media, please visit: www.datranmedia.com.


Wednesday, 5 March 2008
Contestant Scandals Drive Searches for American Idol

LINDSAY LOHAN CONTINUES ROMP AS TOP SEARCH TERM ON LYCOS

VH1, Salma Hayek, and Scarlett Johansson, Big Search Gainers

The Lycos 50TM for Week Ending March 1, 2008

WALTHAM, Mass.-March 5, 2008-Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending March 1, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending March 1, 2008:

1.      

Cycling

   600 %

2.      

VH1

   500 %

3.      

Salma Hayek

   350 %

4.      

Scarlett Johansson

   310 %

5.      

American Idol

   258 %

6.      

Taxes

   225 %

7.      

Hockey

   200 %

8.      

Emma Watson

   180 %

9.      

Rihanna

   142 %

10.    

Angelina Jolie

     60 %

Search Gainers:

Steamy near-nude photos now appearing in New York Magazine's current Spring Fashion issue help keep Lindsay Lohan in the top spot on this week's Lycos 50.  Meanwhile, Clay Aiken (#2) and Angelina Jolie (#5) enjoy their highest rankings to date on Lycos's top search list, as Aiken continues to ride high on his current "Spamalot" role, and search activity for pregnant Jolie rises 60 percent due in part to her new baby news, and her recent speech calling on the US government to increase financial and material aid to refugees in Iraq.  Online interest in season seven of "American Idol" (#37) heats up 258 percent sparked by the latest controversies swirling around two of this year's final 16 singers.  Male contestant David Hernandez was recently outed as a former stripper at Dick's Cabaret in Glendale, Ariz., while racy photos of female hopeful Ramiele Malubay are rumored to have surfaced online.  Actress Salma Hayek gains 350 percent this week showing off her post-baby body on the cover of the April issue of Glamour magazine and Scarlett Johansson rises 310 percent following the debut of her latest film, "The Other Boleyn Girl," and news she is auctioning a date with herself on eBay as a fund-raising effort for Oxfam America.  Searches for pop superstar Rihanna are up this week with the recent revelation of her relationship with R&B superstar Chris Brown, as the two were spotted together in Paris during Fashion Week.  Finally, searches for VH1 increase five-fold this week, driven by online interest in Daisy de la Hoya, a current contestant on VH1's "Rock of Love" show, and the recent announcement that VH1 Classic will host this year's "Rock & Roll Hall Of Fame Induction Ceremony" on March 10.

The Lycos 50TM Top 10 Search Terms for the Week Ending March 1, 2008:

1)      Lindsay Lohan           6)  Pamela Anderson

2)      Clay Aiken                  7)  Disney

3)      Britney Spears          8)  Pokemon

4)      Paris Hilton                 9)  Naruto

5)      Angelina Jolie           10)  Easter

 


Thursday, 28 February 2008
Lindsay Lohan's Nearly Nude Photo Shoot Trumps Poker, Taking Top Spot as Number One Search Term on Lycos

JUNO SCORES BIG HITS WITH WEB USERS ON POST OSCAR® BUZZ

Jennifer Lopez, Baseball, Christina Aguilera, Big Search Gainers

The Lycos 50TM for Week Ending Feb. 23, 2008

WALTHAM, Mass.-Feb. 28, 2008-Lycos, Inc. (http://www.lycos.com), leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending Feb. 23, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 23, 2008:

  1.      

Lindsay Lohan

    700 %

2.      

"Juno"

    475 %

3.      

Johnny Depp

    112 %

4.      

Easter

    102 %

5.      

Candice Michelle

      72 %

6.      

Jennifer Lopez

      70 %

7.      

Baseball

      68 %

8.      

Christina Aguilera

      60 %

9.      

Beyoncé

      50 %

10.    

Britney Spears

      42 %

Search Gainers:

Lindsay Lohan's latest publicity move mimicking Marilyn Monroe's 1962 final photo shoot, created quite an online buzz, catapulting Lohan to the top of this week's list, and bumping Poker (#25) from its usual perch atop the Lycos 50.  In New York Magazine's current Spring Fashion issue, Lindsay Lohan bares it all; well most of it, sending search activity for Lohan skyrocketing 700 percent.  Meanwhile, Poker sees the biggest drop, falling out of the top 10 for the first time in nearly two years.  Even in the midst of the European Poker Tour Copenhagen, web users appear less than captivated with poker this week.  American Timothy Vance took the chip lead into the final table and after a marathon heads-up battle, scored the $1,236,095 first prize money.

 

The Academy Awards® aired Sunday, Feb. 24 pushing "Juno" to its first-ever appearance on the Lycos 50, landing at number 10 this week. The quirky "Juno" missed the Oscar® for best picture but was a big winner online, rising 475 percent in search activity.  And baseball (#38) swings into action, re-entering this week's list, climbing 68 percent, due in part to the official start of spring training games this week, and on-going news surrounding the steroids scandal.   Jennifer Lopez and Christina Aguilera see searches spike, up 70 percent and 60 percent respectively, hot on the heals of new baby news.  Lopez and husband Marc Anthony, recently celebrated the arrival of a baby boy and baby girl, whose names have yet to be revealed, while Aguilera continues to see a rise in search interest following the first photos of baby Max, which hit newsstands last week.

The Lycos 50TM Top 10 Search Terms for the Week Ending Feb. 23, 2008:

1)      Lindsay Lohan            6)  Paris Hilton

2)      YouTube                     7)  Pamela Anderson

3)      Clay Aiken                  8)  WWE

4)      Britney Spears           9)  Pokemon

5)      Naruto                       10)  "Juno"


Permalink
Updated: Thursday, 28 February 2008 10:47 AM EST
Thursday, 21 February 2008
Lycos Reports Surf's Up for 2008 Sports Illustrated Swimsuit Issue

SWIMSUIT COVER GIRL MARISSA MILLER MAKES WAVES ONLINE

BARACK OBAMA JUMPS AHEAD OF ALL OTHER PRESIDENTIAL HOPEFULS IN WEB SEARCH POPULARITY

Amy Winehouse, Westminster Dog Show, Oprah, Big Search Gainers

The Lycos 50TM for Week Ending Feb. 16, 2008

WALTHAM, Mass.-Feb. 21, 2008-Lycos, Inc. (http://www.lycos.com), leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending Feb. 16, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.comReaders of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 16, 2008:

1.      

Amy Winehouse

   362 %

2.      

Westminster Dog Show

   330 %

3.      

Marissa Miller

   300 %

4.      

Grammy Awards

   200 %

5.      

"Lost"

   156 %

6.      

Oprah

   153%

7.      

Sports Illustrated

   133 %

8.      

Valentine

   131 %

9.      

Beyoncé

   100 %

10.    

Christina Aguilera

     90 %

Search Gainers:

The 2008 Sports Illustrated Swimsuit Issue hit newsstands this week, gaining 133 percent in search activity.  Meanwhile, model Marissa Miller, who has graced the pages of Victoria Secret and other Sports Illustrated issues, and is currently featured on the cover of the 2008 Sports Illustrated Swimsuit Issue, sees her search activity triple this week, up 300 percent.  The Westminster Dog Show prances onto this week's Movers and Shakers list, jumping 330 percent, as a 15-inch beagle named "Uno" took the 132nd "Best in Show."  From the political stage, searches for presidential hopeful Sen. Barack Obama jump 13 percent this week, while search activity for Sen. Hillary Clinton drops 45 percent.  Sen. John McCain sees the biggest dip in online interest, down 60 percent.  And Oprah Winfrey continues to stir online interest, up 153 percent, as America awaits the premier of the media mogul's new prime-time reality show, "Oprah's Big Give," airing March 3.  

Grammy Drama:

Searches for the 2008 Grammy Awards continue to rise this week, up 200 percent, due in part to the on-going feud between Aretha Franklin and Beyoncé.  Franklin - known as the "Queen of Soul" - took offense after Beyoncé introduced Tina Turner as "the queen" during the duo's recent Grammy performance.  While the drama refuses to die down, Beyoncé appears to be the one getting

R-E-S-P-E-C-T with web users, gaining 100 percent in online interest.  In other Grammy-related search activity, singer Amy Winehouse is the biggest search gainer, with online interest tripling over the past two weeks since she captured her five Grammys.

The Lycos 50TM Top 10 Search Terms for the Week Ending Feb. 16, 2008:

1)      Valentine                     6)  Britney Spears

2)      Poker                          7)  Paris Hilton

3)      Clay Aiken                  8)  Pamela Anderson

4)      YouTube                     9)  Pokemon

5)      Naruto                       10)  Disney


Thursday, 14 February 2008
Lycos Reports Web Searchers Care More about Final Four than Valentine's Day

LYCOS REPORTS SEARCH FEVER FOR FINAL FOUR® HEATS UP AS MARCH MADNESS NEARS; SEARCHES CLIMB FOR "SPAMALOT" IDLE CLAY AIKEN

Grammys, NASA, "Survivor," Big Search Gainers

The Lycos 50TM for Week Ending Feb. 9, 2008

WALTHAM, Mass.-Feb. 14, 2008-Lycos, Inc. (http://www.lycos.com) a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending Feb. 9, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 9, 2008:

1.

Grammys

300 %

2.

Transformers

188 %

3.

Emma Watson

156 %

4.

Super Bowl

138 %

5.

NASA

117 %

6.

Final Four

113 %

7.

Inuysha

80 %

8.

Survivor

66 %

9.

MySpace

51 %

10.

Valentine

44 %

Search Gainers:

As NCAA March Madness nears, sports junkies have begun making their predictions for which teams will make it to the Final Four®, causing a spike in searches for Final Four, up 113 percent. CBS has also sweetened the pot for NCAA March Madness viewers, announcing earlier this week for the first time ever, fans can watch all 63 games from the first round of tournament play through to the Final Four, and the championship game in San Antonio, TX, through its NCAA March Madness on Demand. In other CBS-related news, the premiere of "Survivor: Micronesia - Fans vs. Faves," along with the "50th Annual Grammy Awards" helped CBS score big hits online and off, with a boost to the top of the Nielsen charts, and a strong showing for both shows on this week's Lycos Movers and Shakers list. Meanwhile, search activity heats up 117 percent for NASA this week, due in part to news reports that a U.S. spy satellite, roughly the size of a 7,000 pound school bus, will re-enter the Earth's atmosphere later this month or early March. On average, "one non-functioning spacecraft or other piece of debris has fallen back to Earth every day for more than 40 years," according to NASA's Orbital Debris Program Office. But because this latest object is a spy satellite, few details are known, causing a surge in search activity surrounding NASA.

American "Idle":

Clay Aiken (#3) sees his search interest nearly double this week, due in part to his Broadway debut playing the Eric Idle role in Monty Python's "Spamalot." Aiken recently assumed the role of Sir Robin, originally portrayed by David Hyde Pierce when the musical first debuted on Broadway in 2005.

The Lycos 50TM Top 10 Search Terms for the Week Ending Feb. 9, 2008:

1) Poker                      6) Paris Hilton

2) Golf                         7) YouTube

3) Clay Aiken              8) Valentine

4) Britney Spears       9) Pam Anderson

5) MySpace               10) Fashion


Permalink
Updated: Thursday, 14 February 2008 12:21 PM EST
Wednesday, 6 February 2008

LYCOS REPORTS HILLARY CLINTON JUMPS AHEAD IN ONLINE SEARCH POPULARITY FOLLOWING SUPER TUESDAY; AUDI'S "GODFATHER" SPOOF, MOST-SEARCHED SUPER BOWL AD

Barack Obama, John McCain, Actress Lake Bell, Big Search Gainers

The Lycos 50TM for Week Ending Feb. 2, 2008

WALTHAM, Mass.-Feb. 6, 2008-Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending Feb. 2, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 2, 2008:

1.

Groundhog Day

333 %

2.

Lake Bell

150 %

3.

Barack Obama

147 %

4.

Hannah Montana

143 %

5.

Super Bowl

136 %

6.

Michael Jackson

129 %

7.

John McCain

114 %

8.

The Eye

100 %

9.

Avril Lavigne

50 %

10.

Angelina Jolie

44 %

Search Gainers:

One day after Super Tuesday, where voters in 24 states and American Samoa headed to the polls, Sen. Hillary Clinton still leads the online popularity vote as the most-searched presidential hopeful among web users searching on Lycos. However, Sen. Barack Obama and Sen. John McCain see the biggest rises in search activity this week, gaining 147 percent and 114 percent respectively. Meanwhile, actress Lake Bell, best known for her recurring role on the TV series "Boston Legal," sees her search activity jump 150 percent this week. Bell stars opposite Eva Longoria in the supernatural romantic comedy "Over Her Dead Body," which opened Feb. 1.

Super Ads:

Car commercials top this year's list of most-searched Super Bowl ads, as Audi leads the pack with their amusing take on "The Godfather," followed by Toyota's "Live the Dream" Corolla ad. Dell's "Red" commercial ranks third, while Hyundai and Lexus round out the top five most popular Super Bowl commercials based on web search activity. Some of the funnier commercials appearing on this year's list include the Tide talking stain commercial, and the Coca-Cola spot featuring battling political pundits James Carville and Bill Frist bonding over their love of the soda. The only movie advertisement to make the top 10 is the commercial for "Iron Man." The movie opens in May and stars Robert Downey as the Marvel Comics character. The popularity of the Super Bowl ads also caused a spike in search activity for MySpace (#9), which jumps back into the top 10, up from number 13 last week.

The Top 10 Super Bowl Commercials Based on Web Search Activity Are:

1) Audi                       6) Tide

2) Toyota                  7) GMC

3) Dell                        8) Cars.com

4) Hyundai               9) Coca-Cola

5) Lexus                 10) Iron Man

The Lycos 50TM Top 10 Search Terms for the Week Ending Feb. 2, 2008:

1) Poker                        6) Clay Aiken

2) Golf                           7) Paris Hilton

3) Britney Spears      8) Fashion

4) Disney                     9) MySpace

5) YouTube               10) Valentine


Wednesday, 30 January 2008
LYCOS REPORTS UNEXPECTED DEATH OF HEATH LEDGER PUSHES ACTOR TO FIRST-EVER APPEARANCE ON THIS WEEK'S TOP SEARCH LIST

MACBOOK AIR SENDS APPLE SEARCHES SKY HIGH

Bill Clinton, "The Dark Knight," New England Patriots, Big Search Gainers

The Lycos 50TM for Week Ending Jan. 26, 2008

WALTHAM, Mass.-Jan. 30, 2008-Lycos, Inc.(http://www.lycos.com) , a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending Jan. 26, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.triod.com/blog/.

Biggest Movers and Shakers for Week Ending Jan. 26, 2008:

1.      

Heath Ledger

 7400 %

2.      

Michelle Williams

 2400 %

3.      

The Dark Knight

 1700 %

4.      

Bill Clinton

 1400 %

5.      

27 Dresses

   275 %

6.      

St. Patrick's Day

   200 %

7.      

Maria Sharapova

   189 %

8.      

New England Patriots

   183 %

9.      

South Beach Diet

     76 %

10.    

Mary Kate Olsen

     71 %

Notes of Interest:

The unexpected death of actor Heath Ledger (#11) sent web users scouring the internet in search of news surrounding Ledger's sudden passing, landing the actor on The Lycos 50, generating more searches this week than MySpace (#13), Pamela Anderson (#15) and the NFL (#16).  Search activity for Ledger has skyrocketed 7,400 percent, also causing an increase in search interest for his former girlfriend, actress Michelle Williams, who jumps 2,400 percent in online activity.  Interest in Ledger's upcoming film, "The Dark Knight," also moves up the search meter, gaining 1,700 percent, and actress Mary Kate Olsen sees her search activity climb 71 percent following initial reports that Ledger was found dead in her New York apartment. Those reports were later corrected after it was learned the apartment did in fact belong to Ledger.   Meanwhile, the unveiling of the MacBook Air has caused a surge in search activity for Apple (#10), which jumps from the number 17 spot on last week's list into this week's top 10.

Search Gainers:

Former President Bill Clinton sees more search interest this week than his wife, presidential hopeful Sen. Hillary Clinton.  Search activity for Mr. Clinton is up 1,400 percent, due in part to the media frenzy surrounding him on his wife's campaign trail.  And with the Super Bowl right around the corner, the New England Patriots are scoring extra points with web users, up 183 percent.  Patriots' search interest continues to be driven this week by the media circus covering quarterback Tom Brady, as rumors concerning the condition of Brady's ankle dominate news reports on the practice field in Arizona.  If the Patriots win Super Bowl XLII, they will be the first team in NFL history to end the season with a perfect 19 and 0 record. 

The Lycos 50TM Top 10 Search Terms for the Week Ending Jan. 26, 2008:

1)      Poker                          6)  Britney Spears

2)      Golf                             7)  Clay Aiken

3)      Fashion                       8)  South Beach Diet

4)      Disney                         9)  Paris Hilton

5)      YouTube                     10)  Apple


Permalink
Updated: Wednesday, 30 January 2008 12:21 PM EST
Thursday, 24 January 2008
Lycos Integrates Pixsy to Enhance Multimedia Search Experience

Lycos to Utilize Pixsy Video, Image, and News Search across the Lycos Network of Sites

San Francisco, CA - January 24, 2008.  Pixsy Corporation, a media search platform that powers private label video and image search engines, today announced a distribution deal with Lycos, Inc. (https://www.lycos.com/), a leading provider of social publishing, media and search services.  Under the terms of the agreement, Lycos will utilize Pixsy's advanced media search platform to offer video and image search to their network of owned and operated properties and affiliates.

Pixsy's award-winning media search technology enables Lycos users to search a vast index of the web's latest videos and images providing up to the minute content.  Pixsy technology makes it easy for any site to run a branded multimedia search engine with content customized to that specific audience, thereby creating new search activity and targeted advertising inventory.

"We chose Pixsy for their robust multimedia search offering and deep index of the most popular consumer content on the web," said Edward Noel, General Manager of Search Products for Lycos, Inc.  "This effort reflects our company-wide focus on providing Lycos users with a more visual-oriented, multi-media experience across all of our products and services."

Pixsy CEO, Chase Norlin added, "We're excited to be working with such a world class search company and this is a great example of our ability to offer unique new products, such as Pixsy News, built off the powerful Pixsy media search platform."

About Pixsy

Pixsy Corporation is an award-winning media search platform that powers private label image and video search engines for websites and applications. Pixsy brings a new suite of tools to the multimedia search sector and is creating new search-based ad opportunities in the process. Pixsy's multimedia spiders and index also let it create compelling vertical search applications for customers that can serve as multimedia launching points for vertical portals.  Pixsy has offices in San Francisco, CA and Seattle, WA and was founded by a team of engineers and business leaders hailing from Microsoft and ValueClick.

About Lycos,  Inc.

Lycos, Inc. (http://info.lycos.com/pressroom/www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema and SparkCast video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, and The Lycos 50TM. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.


Lycos Reports Cloverfield is Most-Searched Film With Web Users

OSCAR® NOMINEE JOHNNY DEPP RE-ENTERS THIS WEEK'S TOP SEARCH LIST

Paula Abdul, Super Bowl, "American Idol," Big Search Gainers

The Lycos 50TM for Week Ending Jan. 19, 2008

WALTHAM, Mass.-Jan. 23, 2008-Lycos, Inc. (https://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50TM, the 50 most popular Internet search results for the week ending Jan. 19, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/?utm_source=L50weekly&utm_medium=prelease&utm_term=Nov2807 . Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Jan. 19, 2008:

  1.      

Paula Abdul

 891 %

2.      

Spyware

 656 %

3.      

Hockey

 650 %

4.      

Johnny Depp

 643 %

5.      

Taxes

 640 %

6.      

Cloverfield

 439 %

7.      

Antonella Barba

 322 %

8.      

American Idol

 145 %

9.      

Super Bowl

   59 %

10.    

Valentine

   47 %

Notes of Interest:

On the heals of the Academy Award® nominations announced this week, "Cloverfield" (#28) may not ever receive an Oscar® nod, but it is a big winner with web users, making its first-ever appearance on this week's Lycos 50, as the most-searched film, with search activity quadrupling over the past two weeks.  The story, told from the point of view of one character's video camera in a "Blair Witch" shooting style, broke box office records for January and Martin Luther King Jr. Day weekends, taking in nearly $50 million over four days.  Actor Johnny Depp (#33), fresh off of his recent Oscar® nomination for best-actor in "Sweeney Todd," re-enters this week's list, jumping 643 percent in search popularity.  Depp also received his first Golden Globe win, again in the best-actor category for "Sweeney Todd."

Search Gainers:

The recent premiere of "American Idol" propels searches related to the series to the top of this week's Movers & Shakers list, up 145 percent in search popularity.  Meanwhile, "Idol" judge Paula Abdul leads the pack, jumping 891% in search activity due in part to her just released single called "Dance Like There's No Tomorrow," included on Randy Jackson's upcoming album, "Randy Jackson's Music Club Vol. 1." This is Abdul's first single since "Crazy Cool" was released in 1995.  And from the world of sports, the Super Bowl climbs 59 percent in searches, with web users eagerly anticipating Super Bowl XLII, featuring the New York Giants and the New England Patriots on February 3 in Phoenix, AZ.  New England Patriots star quarterback Tom Brady is also heating up the search logs, after video footage surfaced showing Brady wearing a walking cast on his right foot as he emerged from the New York apartment of girlfriend Gisele Bundchen. 

The Lycos 50TM Top 10 Search Terms for the Week Ending Jan. 19, 2008:

1)      Poker                          6)  Clay Aiken

2)      Golf                             7)  Fashion

3)      YouTube                     8)  Paris Hilton

4)      Disney                         9)  Naruto

5)      Britney Spears            10)  Spyware

About Lycos, Inc.

Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets.  Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema and SparkCast video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail and The Lycos 50TM.  Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts.  Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

 

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©2008 Lycos, Inc. Lycos® is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners.  All rights reserved.

 


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