Eva Longoria & Perez Hilton Among Big Search Gainers on Lycos

The Lycos 50^TM for Week Ending April 5, 2008

WALTHAM, Mass.-April 10, 2008-Lycos, Inc. (http://www.lycos.com) a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending April 5, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending April 5, 2008:

Search Gainers:

Angelina Jolie tops the Lycos 50 this week, jumping 444 percent in search interest as provocative photos taken of the actress when she was 16-years-old were recently released by In Touch Weekly Magazine. Web users also flocked to the internet following a Star Magazine report that Jolie and Brad Pitt wed on Sat. March 29, but sources close to the couple quickly put those rumors to rest. Actress Eva Longoria sees her search activity pop 215 percent after website X17 posted an apology Friday for falsely reporting her husband Tony Parker had an affair with a woman named Alexandra Paressant in Dec. 2007. And celebrity blogger Perez Hilton scores big with web users on Lycos, rising 177 percent after stating he and singer John Mayer "hooked up" at club Stereo in New York City. Hilton is so adamant about his night with Mayer that he took a lie detector test with an examiner from Fox's hit show, "The Moment of Truth." Hilton will also soon be dishing up celebrity dirt on his new three-minute-long radio shows, scheduled to begin airing May 5 during morning and evening drive times in Los Angeles, New York, Chicago and other big cities, with more markets planned over the next few months.

The Lycos 50^TM Top 10 Search Terms for the Week Ending April 5, 2008:

1) Angelina Jolie                 6) WWE

2) YouTube                       7) Naruto

3) Trish Stratus                 8) Pamela Anderson

4) Paris Hilton                    9) Britney Spears

5) Clay Aiken                   10) Kim Kardashian

Vogue Magazine, Demi Moore, and "21," Big Search Gainers

The Lycos 50^TM for Week Ending March 29, 2008

WALTHAM, Mass.-April 3, 2008-Lycos, Inc. (http://www.lycos.com) a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending March 29, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending March 29, 2008:

Former WWE Diva Trish Stratus (#1) achieves her highest rank ever, topping the Lycos 50 this week, jumping ahead of web darlings Paris Hilton (#5), Britney Spears (#7) and Pam Anderson (#8). Stratus' most recent project is her new reality show "Stratusphere," currently in production and scheduled to air in August on the Travel Channel. Controversy and cries of racism continue to swirl around the April cover of Vogue Magazine, featuring basketball star Lebron James and supermodel beauty Gisele Bundchen, sending search activity soaring 654 percent for Vogue. The Vogue cover, shot by legendary photographer Annie Leibovitz, depicts James in a King Kong-esque pose, hoisting a very damsel-like Bundshen into the air. Those criticizing the cover see the photo of James, the first black man to appear on the cover of Vogue, as perpetuating the image of the aggressive black man, and worse, mimicking King Kong. Meanwhile, search activity increased threefold for actress Demi Moore who shot up the search logs this week following a recent appearance on the "Late Show with David Letterman" (promoting her new movie "Flawless") where Moore announced she's a huge fan of a detox treatment called leech therapy. And the movie "21" hit the jackpot at the weekend box office and scores hands down with web users, up 322 percent in online interest.

Diets, Boston Red Sox, "Dancing with the Stars," Big Search Gainers

The Lycos 50^TM for Week Ending March 22, 2008

WALTHAM, Mass.-March 27, 2008-Lycos, Inc. (http://www.lycos.com) a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending March 22, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.Biggest Movers and Shakers for Week Ending March 22, 2008:

Search Gainers:

Paris Hilton (#1) regains the top spot on this week's Lycos 50 following the continuous news flow of her obsession with new boyfriend Benji Madden. Hilton was in South Africa to support Madden's band Good Charlotte during a recent performance in Johannesburg. According to People Magazine, Hilton kept herself busy stopping by the Jakaranda Kinderhuis School in Petoria to sign autographs and spend time with fans. Meanwhile, capitalizing on her 15 minutes of fame, and making her first-ever appearance on the Lycos 50 landing at number two this week is Ashley Alexandra Dupre, a headliner in the Eliot Spitzer scandal. According to US Magazine, Joe Francis, the ex-co-creator of "Girls Gone Wild," has offered Dupre $1 million for a photo shoot and a tour, but rescinded the offer when he discovered Dupre had already appeared in a "GGW" video. Madonna (#10) jumps into this week's top 10 list, up from number 36, seeing her highest ranking since Sept. 2003 when she and Britney Spears kissed during the MTV Video Music Awards broadcast. Interest in Madonna is due in part to buzz surrounding her upcoming album "Hard Candy," scheduled to drop April 29, and her recent induction into the Rock and Roll Hall of Fame. And "Dancing with the Stars" is the big TV winner with web users, up 110 percent in online interest following its premiere last week.

The Lycos 50^TM Top 10 Search Terms for the Week Ending March 22, 2008:

1) Paris Hilton                         6) Clay Aiken

2) Ashley Alexandra Dupre        7) Pamela Anderson

3) St. Patrick's Day                 8) Trish Stratus

4) Naruto                              9) WWE

5) YouTube                          10) Madonna

PRESIDENTIAL HOPEFUL BARACK OBAMA CONTINUES LEAD IN WEB POPULARITY OVER HILLARY CLINTON AND JOHN MCCAIN

Jessica Biel, Justine Timberlake, Eminem, Big Search Gainers

The Lycos 50^TM for Week Ending March 8, 2008

WALTHAM, Mass.-March 12, 2008-Lycos, Inc. (http://www.lycos.com), leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending March 8, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending March 8, 2008:

Search Gainers:

Search activity for New York Gov. Eliot Spitzer has jumped 200 percent over the past 24 hours since revelations of Spitzer's involvement with a prostitution ring known as the Emperors Club surfaced earlier this week.  Spitzer resigned today, and Lt. Gov. David Paterson, who will become the first black governor in the state, will be sworn in to replace Spitzer.  Meanwhile, presidential hopeful Sen. Barack Obama continues to lead all other political search queries, jumping 100 percent over the past week, generating 33 percent more search activity than rival Democratic presidential hopeful Sen. Hillary Clinton, with Republican presidential candidate Sen. John McCain running a distant third in search popularity behind Obama and Clinton.  From the world of entertainment, the gossip mill helps propel actress Jessica Biel up 222 percent in search activity, due in part to rumors that boyfriend Justin Timberlake is ready to propose.  Timberlake also sees his searches spike following rumors of pleas from Britney Spears' father Jamie, asking Timberlake to join Britney on a new music tour.  Timberlake reportedly passed on the offer and is busy producing an NBC television pilot about a bachelor who strikes out with the ladies. "My Problem with Women" follows 30-something Jose as he attempts to understand his romantic failures through therapy sessions.  And searches for controversial Eminem double this week amidst rumors the rap-star is being sued for unpaid royalties.  According to TMZ.com, a lawsuit filed by FBT Productions and Em2m claims Eminem's label, Aftermath, and its parent Interscope, owe them more than $1 million in unpaid royalties, damages and fees.

The Lycos 50^TM Top 10 Search Terms for the Week Ending March 8, 2008:

1)      Lindsay Lohan                        6)  Pamela Anderson

2)      Britney Spears                        7)  Disney

3)      Easter                                      8)  WWE

4)      Paris Hilton                              9)  Angelina Jolie

5)      Naruto                                    10)  Pokemon

"Lycos's marketing initiatives range from CRM, newsletter-based programs to stand-alone and contextual advertisements," said Brigitte LaMarche, director of marketing for Lycos. "Datran Media was selected to help Lycos grow the revenue stream we generate from newsletter banners and other inbox ad inventory. In addition, the combination of Datran Media's Inventory Management solution and its Exchange Online (EO.com) auction-style marketplace provides our Tripod, HotBot and Angelfire business lines with the opportunity to monitor sold and available inbox ad inventory and funnel any unsold units into the marketplace. It's a tremendous efficiency and revenue generation value-add."

Datran Media's inbox ad serving solution allows publishers to serve highly relevant messages, including banner ads within their email newsletters. The solution provides publishers with the same media opportunity in the email channel that was established in the display advertising channel in the past.

Datran Media's first-of-its-kind inbox advertising Inventory Management system allows salespeople to select, reserve and manage their inbox ad inventory similar to the way that they manage banners and other web inventory. It then generates status reports on the availability of inbox ad space and allows users to "release" unsold inventory into Datran Media's Exchange Online (EO.com), the first real-time, bid-driven marketplace for inbox and web media.

"Until now, publishers of inbox ad inventory had limited options for managing their media," said Matt Keiser, president of Datran Media. "Datran Media's newsletter banner serving, Inventory Management and EO.com solutions solve that problem by adding intelligence and automating the processes. We are excited that Lycos has teamed with Datran Media to manage this critical component of their revenue model."

Lycos, Inc. (www.lycos.com) is a wholly-owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema video platform, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, WhoWhere.com and The Lycos 50^TM. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

Founded in 2001, Datran Media is the industry-leading inbox marketing and web advertising solutions provider and is the creator of Exchange Online (EO), the first exchange for inbox+web media. Datran Media also offers StormPost^TM, an enterprise-class email delivery and ad serving solution, and UnsubCentral^TM, the industry-standard in CAN-SPAM compliance solutions. Datran Media also powers NetMargin^TM, one of the premier online advertising networks and exclusive inbox marketing channel for hundreds of top consumer brands. For more information on Datran Media, please visit: www.datranmedia.com.

LINDSAY LOHAN CONTINUES ROMP AS TOP SEARCH TERM ON LYCOS

VH1, Salma Hayek, and Scarlett Johansson, Big Search Gainers

The Lycos 50^TM for Week Ending March 1, 2008

WALTHAM, Mass.-March 5, 2008-Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending March 1, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending March 1, 2008:

Search Gainers:

Steamy near-nude photos now appearing in New York Magazine's current Spring Fashion issue help keep Lindsay Lohan in the top spot on this week's Lycos 50.  Meanwhile, Clay Aiken (#2) and Angelina Jolie (#5) enjoy their highest rankings to date on Lycos's top search list, as Aiken continues to ride high on his current "Spamalot" role, and search activity for pregnant Jolie rises 60 percent due in part to her new baby news, and her recent speech calling on the US government to increase financial and material aid to refugees in Iraq.  Online interest in season seven of "American Idol" (#37) heats up 258 percent sparked by the latest controversies swirling around two of this year's final 16 singers.  Male contestant David Hernandez was recently outed as a former stripper at Dick's Cabaret in Glendale, Ariz., while racy photos of female hopeful Ramiele Malubay are rumored to have surfaced online.  Actress Salma Hayek gains 350 percent this week showing off her post-baby body on the cover of the April issue of Glamour magazine and Scarlett Johansson rises 310 percent following the debut of her latest film, "The Other Boleyn Girl," and news she is auctioning a date with herself on eBay as a fund-raising effort for Oxfam America.  Searches for pop superstar Rihanna are up this week with the recent revelation of her relationship with R&B superstar Chris Brown, as the two were spotted together in Paris during Fashion Week.  Finally, searches for VH1 increase five-fold this week, driven by online interest in Daisy de la Hoya, a current contestant on VH1's "Rock of Love" show, and the recent announcement that VH1 Classic will host this year's "Rock & Roll Hall Of Fame Induction Ceremony" on March 10.

The Lycos 50^TM Top 10 Search Terms for the Week Ending March 1, 2008:

1)      Lindsay Lohan           6)  Pamela Anderson

2)      Clay Aiken                  7)  Disney

3)      Britney Spears          8)  Pokemon

4)      Paris Hilton                 9)  Naruto

5)      Angelina Jolie           10)  Easter

JUNO SCORES BIG HITS WITH WEB USERS ON POST OSCAR® BUZZ

Jennifer Lopez, Baseball, Christina Aguilera, Big Search Gainers

The Lycos 50^TM for Week Ending Feb. 23, 2008

WALTHAM, Mass.-Feb. 28, 2008-Lycos, Inc. (http://www.lycos.com), leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending Feb. 23, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 23, 2008:

Search Gainers:

Lindsay Lohan's latest publicity move mimicking Marilyn Monroe's 1962 final photo shoot, created quite an online buzz, catapulting Lohan to the top of this week's list, and bumping Poker (#25) from its usual perch atop the Lycos 50.  In New York Magazine's current Spring Fashion issue, Lindsay Lohan bares it all; well most of it, sending search activity for Lohan skyrocketing 700 percent.  Meanwhile, Poker sees the biggest drop, falling out of the top 10 for the first time in nearly two years.  Even in the midst of the European Poker Tour Copenhagen, web users appear less than captivated with poker this week.  American Timothy Vance took the chip lead into the final table and after a marathon heads-up battle, scored the $1,236,095 first prize money.

The Academy Awards® aired Sunday, Feb. 24 pushing "Juno" to its first-ever appearance on the Lycos 50, landing at number 10 this week. The quirky "Juno" missed the Oscar® for best picture but was a big winner online, rising 475 percent in search activity.  And baseball (#38) swings into action, re-entering this week's list, climbing 68 percent, due in part to the official start of spring training games this week, and on-going news surrounding the steroids scandal.   Jennifer Lopez and Christina Aguilera see searches spike, up 70 percent and 60 percent respectively, hot on the heals of new baby news.  Lopez and husband Marc Anthony, recently celebrated the arrival of a baby boy and baby girl, whose names have yet to be revealed, while Aguilera continues to see a rise in search interest following the first photos of baby Max, which hit newsstands last week.

The Lycos 50^TM Top 10 Search Terms for the Week Ending Feb. 23, 2008:

1)      Lindsay Lohan            6)  Paris Hilton

2)      YouTube                     7)  Pamela Anderson

3)      Clay Aiken                  8)  WWE

4)      Britney Spears           9)  Pokemon

5)      Naruto                       10)  "Juno"

SWIMSUIT COVER GIRL MARISSA MILLER MAKES WAVES ONLINE

BARACK OBAMA JUMPS AHEAD OF ALL OTHER PRESIDENTIAL HOPEFULS IN WEB SEARCH POPULARITY

Amy Winehouse, Westminster Dog Show, Oprah, Big Search Gainers

The Lycos 50^TM for Week Ending Feb. 16, 2008

WALTHAM, Mass.-Feb. 21, 2008-Lycos, Inc. (http://www.lycos.com), leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending Feb. 16, 2008.  For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 16, 2008:

Search Gainers:

The 2008 Sports Illustrated Swimsuit Issue hit newsstands this week, gaining 133 percent in search activity.  Meanwhile, model Marissa Miller, who has graced the pages of Victoria Secret and other Sports Illustrated issues, and is currently featured on the cover of the 2008 Sports Illustrated Swimsuit Issue, sees her search activity triple this week, up 300 percent.  The Westminster Dog Show prances onto this week's Movers and Shakers list, jumping 330 percent, as a 15-inch beagle named "Uno" took the 132^nd "Best in Show."  From the political stage, searches for presidential hopeful Sen. Barack Obama jump 13 percent this week, while search activity for Sen. Hillary Clinton drops 45 percent.  Sen. John McCain sees the biggest dip in online interest, down 60 percent.  And Oprah Winfrey continues to stir online interest, up 153 percent, as America awaits the premier of the media mogul's new prime-time reality show, "Oprah's Big Give," airing March 3.  

Grammy Drama:

Searches for the 2008 Grammy Awards continue to rise this week, up 200 percent, due in part to the on-going feud between Aretha Franklin and Beyoncé.  Franklin - known as the "Queen of Soul" - took offense after Beyoncé introduced Tina Turner as "the queen" during the duo's recent Grammy performance.  While the drama refuses to die down, Beyoncé appears to be the one getting

R-E-S-P-E-C-T with web users, gaining 100 percent in online interest.  In other Grammy-related search activity, singer Amy Winehouse is the biggest search gainer, with online interest tripling over the past two weeks since she captured her five Grammys.

The Lycos 50^TM Top 10 Search Terms for the Week Ending Feb. 16, 2008:

1)      Valentine                     6)  Britney Spears

2)      Poker                          7)  Paris Hilton

3)      Clay Aiken                  8)  Pamela Anderson

4)      YouTube                     9)  Pokemon

5)      Naruto                       10)  Disney

LYCOS REPORTS SEARCH FEVER FOR FINAL FOUR® HEATS UP AS MARCH MADNESS NEARS; SEARCHES CLIMB FOR "SPAMALOT" IDLE CLAY AIKEN

Grammys, NASA, "Survivor," Big Search Gainers

The Lycos 50^TM for Week Ending Feb. 9, 2008

WALTHAM, Mass.-Feb. 14, 2008-Lycos, Inc. (http://www.lycos.com) a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending Feb. 9, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 9, 2008:

As NCAA March Madness nears, sports junkies have begun making their predictions for which teams will make it to the Final Four®, causing a spike in searches for Final Four, up 113 percent. CBS has also sweetened the pot for NCAA March Madness viewers, announcing earlier this week for the first time ever, fans can watch all 63 games from the first round of tournament play through to the Final Four, and the championship game in San Antonio, TX, through its NCAA March Madness on Demand. In other CBS-related news, the premiere of "Survivor: Micronesia - Fans vs. Faves," along with the "50th Annual Grammy Awards" helped CBS score big hits online and off, with a boost to the top of the Nielsen charts, and a strong showing for both shows on this week's Lycos Movers and Shakers list. Meanwhile, search activity heats up 117 percent for NASA this week, due in part to news reports that a U.S. spy satellite, roughly the size of a 7,000 pound school bus, will re-enter the Earth's atmosphere later this month or early March. On average, "one non-functioning spacecraft or other piece of debris has fallen back to Earth every day for more than 40 years," according to NASA's Orbital Debris Program Office. But because this latest object is a spy satellite, few details are known, causing a surge in search activity surrounding NASA.

Clay Aiken (#3) sees his search interest nearly double this week, due in part to his Broadway debut playing the Eric Idle role in Monty Python's "Spamalot." Aiken recently assumed the role of Sir Robin, originally portrayed by David Hyde Pierce when the musical first debuted on Broadway in 2005.

The Lycos 50^TM Top 10 Search Terms for the Week Ending Feb. 9, 2008:

1) Poker                      6) Paris Hilton

2) Golf                         7) YouTube

3) Clay Aiken              8) Valentine

4) Britney Spears       9) Pam Anderson

5) MySpace               10) Fashion

LYCOS REPORTS HILLARY CLINTON JUMPS AHEAD IN ONLINE SEARCH POPULARITY FOLLOWING SUPER TUESDAY; AUDI'S "GODFATHER" SPOOF, MOST-SEARCHED SUPER BOWL AD

Barack Obama, John McCain, Actress Lake Bell, Big Search Gainers

The Lycos 50^TM for Week Ending Feb. 2, 2008

WALTHAM, Mass.-Feb. 6, 2008-Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50^TM, the 50 most popular Internet search results for the week ending Feb. 2, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Feb. 2, 2008:

One day after Super Tuesday, where voters in 24 states and American Samoa headed to the polls, Sen. Hillary Clinton still leads the online popularity vote as the most-searched presidential hopeful among web users searching on Lycos. However, Sen. Barack Obama and Sen. John McCain see the biggest rises in search activity this week, gaining 147 percent and 114 percent respectively. Meanwhile, actress Lake Bell, best known for her recurring role on the TV series "Boston Legal," sees her search activity jump 150 percent this week. Bell stars opposite Eva Longoria in the supernatural romantic comedy "Over Her Dead Body," which opened Feb. 1.

Car commercials top this year's list of most-searched Super Bowl ads, as Audi leads the pack with their amusing take on "The Godfather," followed by Toyota's "Live the Dream" Corolla ad. Dell's "Red" commercial ranks third, while Hyundai and Lexus round out the top five most popular Super Bowl commercials based on web search activity. Some of the funnier commercials appearing on this year's list include the Tide talking stain commercial, and the Coca-Cola spot featuring battling political pundits James Carville and Bill Frist bonding over their love of the soda. The only movie advertisement to make the top 10 is the commercial for "Iron Man." The movie opens in May and stars Robert Downey as the Marvel Comics character. The popularity of the Super Bowl ads also caused a spike in search activity for MySpace (#9), which jumps back into the top 10, up from number 13 last week.