Summer TV Series, 2008 Summer Olympics, Among Big Search Gainers on Lycos
The Lycos 50™ for Week Ending Aug. 9, 2008
WALTHAM, Mass.—August 14, 2008—Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50™, the 50 most popular Internet search results for the week ending Aug. 9, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.
Biggest Movers and Shakers for Week Ending Aug. 9, 2008:
Paris Hilton Ad
2008 Summer Olympics
"So You Think You Can Dance"
"Last Comic Standing"
Search Gainers:Search activity for Paris Hilton (#1) is up 733 percent this week, driven in part by the Paris Hilton Ad, hitting back at presidential candidate, Sen. John McCain. In the ad, socialite Hilton calls republican candidate McCain a "wrinkly white-haired guy" and offers her own "hot" energy policy plan. Hilton’s presidential parody ad was launched last week in response to Sen. McCain’s TV ad, which undermines democratic presidential rival Sen. Barack Obama by likening Obama’s popularity to celebrities Hilton and Britney Spears. In other political news, online interest in John Edwards jumps 680 percent after Edwards admitted to having an affair with a former campaign aid. After months of speculation, the former U.S. senator and democratic presidential candidate admitted to Bob Woodruff on ABC’s "Nightline" he did in fact have an affair with one of his former campaign aids, Rielle Hunter. Meanwhile, the 2008 Summer Olympics are breaking TV viewing records and bringing home the gold with web users, as search interest increases five-fold. Other summer TV series scoring big hits online include "So You Think You Can Dance," up 475 percent, and "Last Comic Standing," rising 305 percent after the show crowned its first female winner, 25-year-old Los Angeles-based comic, Iliza Shlesinger.
The Lycos 50™ Top 10 Search Terms for the Week Ending Aug. 9, 2008:
1) Paris Hilton 6) Danica Patrick
2) Clay Aiken 7) Pamela Anderson
3) YouTube 8) California Earthquake
4) Heath Ledger 9) Britney Spears
5) Manny Ramirez 10) Kim Kardashian
Updated: Thursday, 14 August 2008 3:43 PM EDT