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Wednesday, 6 August 2008
Web Searches Spike for Paris Hilton Spike after Hilton Fires Back at John McCain Ad

HILTON IS TOP OF MIND WITH WEB USERS ON LYCOS SEARCH LIST

Former Red Sox Slugger Manny Ramirez, Carnegie Mellon Prof. Randy Pausch and "Weeds" Actress Mary Louise Parker are Among Big Search Gainers on Lycos

The Lycos 50for Week Ending Aug. 2, 2008

WALTHAM, Mass.—August 6, 2008Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50, the 50 most popular Internet search results for the week ending Aug. 2, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Aug. 2, 2008:

1.

Manny Ramirez

700 %

2.

California Earthquake

633 %

3.

Randy Pausch

610 %

4.

Ryan Seacrest

585 %

5.

Heath Ledger

515 %

6.

Jennifer Lopez

470 %

7.

Christina Aguilera

400 %

8.

Jonas Brothers

380 %

9.

Teen Choice Awards

305 %

10.

Mary Louise Parker

265 %

Search Gainers:

Paris Hilton (#1)
remains in the number one spot atop this week’s Lycos 50, due in part to the buzz around presidential candidate Sen. John McCain’s most recent TV ad, comparing presidential rival Sen. Barack Obama to celebrities Hilton and Britney Spears (#10). This week, Hilton gets even with McCain releasing a web video of her own, saying her inclusion in McCain’s ad must mean she’s running for President. And Angelina Jolie (#6) jumps back into the top 10 this week after People magazine published the first photos of her newborn twins for a reported $14 million. The issue showcases the 3-week-old twins, Knox Léon and Vivienne Marcheline, and features an interview and additional photos of the Jolie-Pitt clan. Meanwhile, search activity increases 610 percent for Carnegie Mellon University Prof. Randy Pausch, who lost his very dramatic battle to cancer on Aug. 1. Pausch became an inspiration to millions following a farewell speech he delivered at CMU titled "The Last Lecture," resulting in a best-selling book of the same name. The video of Pausch’s speech has been viewed on YouTube more than five million times, and The Last Lecture has been translated into 30 languages, with nearly 3 million copies of the book currently in print. Also jumping in search popularity this week is "Weeds" actress Mary Louise Parker, up 265 percent as her hit show celebrates its fourth season on Showtime. The "Weeds" premier attracted more than 1.75 million households, making it the network’s most-watched season premiere since "The L Word" in 2004.

The Lycos 50™ Top 10 Search Terms for the Week Ending Aug. 2, 2008:

1) Paris Hilton                        6) Angelina Jolie

2) Clay Aiken                          7) Pamela Anderson

3) YouTube                              8) Christian Bale

4) Danica Patrick                    9) Facebook

5) "The Dark Knight"          10) Britney Spears


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Updated: Wednesday, 6 August 2008 5:46 PM EDT

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